The Urban Drover, a blend of 50% Cabernet Franc and 50% Petit Verdot, is one of our top-selling wines.
Last year, we decided to give the label a new look that pays tribute to our building, the neighborhood and the history of the Stockyards District.
When we started brainstorming, we knew we wanted the above photo to be part of the new design. This is a picture of the Daily Drovers Telegram Building, which now serves as our tasting room and winery, taken in 1936.
At the time, it served as the production facility and newsroom for The Drovers Telegram, a livestock industry news publication.
Drover · [droh-ver] · noun · A person who drives cattle or sheep to market.
We often ask visitors if they know what a Drover does. Most people don’t know the answer. So, we took the opportunity to put the Drover front and center, highlighting the rich history of the Stockyards District and the people who helped shape it.
At its peak, Kansas City’s livestock industry was the second-largest in the nation, behind Chicago.
We teamed up with local artist Ruthie Osa for this project. She and her husband had created art highlighting the West Bottoms area in the past.
We immediately knew she was the right person for the task.
She took our vision and turned it into a beautiful sketch showcasing the “Urban Drover.” A cowboy herding livestock in a city setting.
We love the juxtaposition of the Drover and the former view of our building next to the modern sky line of Kansas City. She captured the mystery of the cowboy we wanted as he enters the bustling district of commerce.
Our friends/brand czars over at Reactor took the art and created a beautiful, branded label for our wine bottles.
The finished product:
We hope to see you in the tasting room soon, so we can pour you a glass of this delicious blend!
Thanks for your continued support. Cheers to you, Kansas City!